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PRESS
RELEASE DISTRIBUTION
 You want your message to be picked up by the media, and the competition for print space is tight. The B.C. & Yukon Community Newspapers Association offers a highly targeted press release distribution service which can reach media outlets across BC with a single email. We can send your message to community and daily papers, plus radio and television contacts all over BC! Or if you would prefer, it can be targeted to meet your individual or organizational needs. With the BCYCNA’s news release distribution service, you can reach as little or as many people as you would like!
Benefits of using our service
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Reach editors all over B.C. and the Yukon
in one shot. Your release will be distributed to newspapers
in the larger urban centres like Burnaby and Victoria, as well
as to smaller towns like Kitimat and Nelson. |
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Many newspaper editors prefer to receive press releases in electronic
format. |
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We are always in touch with our members, so you don't have to
worry about trying to keep a database up-to-date. |
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While we can never guarantee that your press release will be
used by our member newspapers, it will have the B.C. and Yukon
Community Newspapers Association name attached to it, and is
more likely to be noticed. |
Cost
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BC
Media
BC Print Media
Community Newspapers
All
prices are subject to GST. Photos are $25 extra.
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$
119
$ 89
$ 59
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We can also accommodate your longer-term communications
needs. If you do frequent press release broadcasts and would like
to discuss pricing for unlimited distributions, contact George Affleck,
General Manager, at info@bccommunitynews.com or
(604) 669-9222.
Sending out your press release
Email your press release to info@bccommunitynews.com, indicating what day you want it to go out. Please provide a fax number so we can send you a credit card authorization form for prepayment. We also require a contact name, phone number, and address in order to issue you a receipt.
Deadlines
We can usually send out your press release the same day we receive
it; however, if it must be sent out on a specific date, we do suggest
that you send us the release a day ahead of time.
If the release must run in community newspapers by a certain date,
it should ideally be sent to the newspapers two weeks in advance
of the event date. At the very least, you should send it one week
in advance of event date. Early submission increases the possibility
of publication in the newspapers.
How to write a press release
To write an effective press release, include the following information:
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Who
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Tell who is involved. Give the name of any organization in full
the first time it is mentioned (for example, North Shore Safe
Driving Committee rather than NSSDC). If individuals are mentioned,
include each person's full name (Joe Smith rather than Mr. Smith)
and title (coach, club president, event organizer, . . . ). |
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What
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Tell what is happening (a special fundraising event, a membership
drive, a play-off, . . . ). |
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Where
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Give the full street address, not simply the name of the building.
For example, Mountainview Church, 1232 West St., North Vancouver
- not just Mountainview Church. |
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When
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Give the full date (e.g. Wednesday, Sept. 25) and time (e.g.
11 a.m. to 5 p.m.). |
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Contact
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Give a telephone number and contact name for readers to call
for further information. (If no public number is available include
a media contact). |
Style Guidelines:
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If possible, please type the release. If not, make sure the
release is clearly and legibly written. In either case, double
space and leave wide margins. |
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Use language all readers can understand and avoid jargon (i.e.
medical, sports, fashion, trade jargon). |
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Write the release in the third person.
Rather than: We request people pre-register for this event.
Write: The organization requests people pre-register for this
event. |
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If expressing opinions or sentiments, use quotes and attribute
the statement to someone.
Rather than: This award is very difficult to earn and takes
a lot of hard work. Winners should be very proud.
Write: "This award is very difficult to earn and takes
a lot of hard work," said Jill Blackburn, contest judge.
"Winners should be very proud." |
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The purpose of the press release is to provide factual information.
All releases are edited by newspaper staff. |
Source: North Shore News
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