Readers may remember a blog we wrote last month about Glacier Media Group’s partnership with Layar, a software developer. To recap, Layar augments a newspapers advertising potential by creating a digital augmented reading experience. The app (which is free to download) is extremely user friendly, Simply take a photo of a page with your iPhone, iPad or Android and Layar will translate images and text into links, videos and MP3′s. Readers can be redirected to social media sites, share content, watch videos or songs, or visit advertisers websites.
Layar not only bridges the gap between print and digital, but also between the customer and the advertiser. This new app opens up a world of creative possibilites for print advertisers that weren’t open to them before. The printed word or graphic can now act as a gateway to a plethora of different advertising campaigns that make use of videos, MP3′s and social media, to name a few. More simplistically, the app makes it easier for an interested buyer to connect with the advertiser.
The Layar app, which will be available throughout BC community newspapers, is available to download at http://www.layar.com/.