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Welcome to the official blog of the British Columbia and Yukon Community Newspapers Association (BCYCNA).

We look forward to sharing stories from across our network of news providers, as well as articles, links, and announcements from industry friends everywhere. Be sure to check this space often for BCYCNA updates, and to offer your feedback on community newspapers!

Getting it Right – What we can Learn from Six Small Newspapers in Nebraska

Published on April 10, 2014, by in Uncategorized.

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So many topics, so little space. This morning, I created a poll on my Facebook wall, which includes thousands of newspaper friends, and asked for help in deciding among three potential topics for this column.

The poll looked like this:

 

I need your thoughts. Help me pick a topic for my column today. Select one of the following?

- A few new tools out there to help newspaper folks get their jobs done.
- The fallout from my previous Digital First column and their announcement to close down their Thunderdome division.
- What I learned from working with six small papers in Nebraska this month about running successful papers.

Within minutes, I received 40 or so responses. I was a little surprised at the results. Almost 60 percent selected “What I learned from working with six small papers in Nebraska.”


Approximately 22 percent chose “A few new tools,” while 19 percent selected a column concerning the Digital First fallout. I wasn’t surprised that the column on successful small newspapers was selected, but I didn’t expect a blowout. Making the results even more surprising, I could tell who voted for what and it was clear that people at large dailies are just as interested in what the papers in Nebraska are doing to be successful as are people in small community papers.

 

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So let me tell you a little about Nebraska. Rob Dump and his wife, Peggy, own six small papers in rural northeast Nebraska. The largest is Cedar County News in Hartington. According to US Census Bureau numbers, Hartington has dropped in population from 1,662 in 1990 to approximately 1,500 today.
The circulation of Cedar County News is 2,000. The circulation of the five smaller papers averages 900 each, with the smallest, The Coleridge Blade, reporting a circulation of 312. Total circulation for all six papers is 6,500. Scenes for the movie “Nebraska” were filmed at the Osmond Republican.
Rob, along with Peggy, attended the Institute of Newspaper Technology years ago and has been contacting me ever since about my coming to work with their papers. The obvious problem was the cost associated with flying a consultant across the country to spend a few days in Hartington.

 

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I learned years ago, when Jean Matua (another Institute alum) had both Ken Blum and me at her newspaper, a 1,300-circulation weekly in a Minnesota town of 700, in the same week to work with her and her staff of one, that such problems are opportunities for people like Rob and Jean. So I wasn’t surprised when Rob called me a few months back to let me know he had received a government grant to bring me to Nebraska.
After arriving in Sioux Falls and making the 90-minute drive to Hartington on Wednesday, I spent Thursday training Rob’s incredibly impressive staff. Most seemed to be graduates of journalism schools in or near Nebraska. His daughter, Kalee, shared time between school at The University of Nebraska, in Lincoln, and working with the paper in Hartington. Most of the staff had worked at the papers for extensive periods and seemed to thoroughly enjoy their work.
The staffs of all six papers gathered on the town’s primary street, in a former store that has since been converted to a home for the newspaper press, with a conference area in the front.
We spent most of the day improving the photo editing process for the papers and training the staff in advanced skills using Adobe InDesign. We worked on improving their method of creating ads for their websites and making the printing process go more smoothly.
On day two, I worked individually with several of the staff members. Peggy and I created a new system for streamlining her classifieds, using nested styles in InDesign. Rob and I began the work to create a photo archiving system for the papers. I worked with other staff members to solve PDF problems, get all the fonts to work together in all six papers and streamline the entire process.
At the end of day two, Rob and I sat in his office and discussed the time we’d spent together. He was amazed at how much we’d gotten done. “I never imagined we could do so much in just two days,” he told me a few times. Then it was my turn to ask questions. In our conversation I learned that all of his papers were written and designed in the communities they served.
All six papers have editors who lives in, or near, the towns they serve. And get this: All are profitable.
I asked Rob how he could afford to have a paper with a circulation of 312. “Well, people ask me that question a lot,” he said, “and I look at it this way. We’re able to pay for our staff and to make a little profit.” He continued, “And it’s good for the community to have its own newspaper.”
Rob pretty much summed up what I say are the three qualities that exist in most successful newspapers:
- Focus on local content, produced locally
- Support and training for staff
- A quality sales staff that understands the role and benefits of newspaper advertising
Maybe next month, we can discuss those new tools.

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Winners announced for the 2014 Canadian Community Newspaper Awards

Published on March 31, 2014, by in Uncategorized.

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The Ma Murray awards are just around the corner, but in the meantime, the results for the Canadian Community Newspaper Awards have just been announced! For those who don’t know, this national competition hands out awards in more than 30 categories focusing on editorial, photography, multimedia, and overall excellence. In 2014, there were over 2,688 entries from 273 publications across Canada.

As usual, BC and Yukon newspapers did outstandingly well, and the BCYCNA is so proud of the quality of work coming from our members.

This year’s first place winners will be recognized at an awards presentation on Thursday, May 29 during the INK & BEYOND conference happening in Charlottetown, PEI.

For a full list of winners, click here.

If you have any questions about the awards program, please contact Taylor Korman here.

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2014 Ma Murray Awards are coming soon! Have you registered yet?

Published on March 18, 2014, by in Uncategorized.

2014-Ma-logoHave you registered yet?

The Ma Murray Awards are just over a month away! But you knew that already, of course! On Saturday, April 26, 2014, the BCYCNA will hand out awards in 45 categories at the Ma Murray Community Newspaper Awards Gala presented by Coast Capital Savings.

This is an evening of recognition, camaraderie, and tons of fun! Your MCs and entertainment for the evening will be the hilarious pairing of comedian Erica Sigurdson and Citytv’s Kyle Donaldson. 80s cover band The Tighty Whiteys will once again rule the after-party and have you on your feet! …And the after-after-party in the Glacier Lounge will satisfy the night owls who want to keep on celebrating.

We’ve seen a steady stream of registrations coming into the BCYCNA office, but don’t leave it till the last minute – the deadline to register is Friday, March 28. Click here for the direct link to the online registration form.

Remember – if you plan on attending, you MUST register in advance. We will not assume finalists are attending, so please please help us to order the right number of meals by filling in the registration form!

Finalists can attend for free, but guests or non-finalists will need to purchase a $150 ticket.

Please also be sure to book your own hotel room if you intend to spend the night at the River Rock. The BCYCNA office will NOT book your room for you. Finalists from OUTSIDE THE GVRD will get their room and tax covered by the BCYCNA (but you will still need to provide a credit card number. Don’t make the River Rock reservations staff feel bad for not understanding that we’re going to absorb your room cost!) For everyone else, please make sure you arrange for a designated driver, use our taxi vouchers to get home safely, or just take advantage of our low $129 rate and stay anyway! Get all the hotel details here.

The deadline to book your room is Friday, March 28 (same as the registration deadline. See? We made it easy for you.) After that, the River Rock will release our discounted block of rooms to the general public, and then they get scooped up quickly.

We promise you don’t want to miss this event. Thanks to our generous sponsors and the amazing people in the community newspaper industry, it’s always a fantastic night.

If you have any questions, please feel free to contact Kerry Slater at Kerry@bccommunitynews.com or 604-248-4207. 

Did I mention the deadline? FRIDAY, MARCH 28!! See you there!

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Did the Dog Eat your Homework?

Published on March 14, 2014, by in Uncategorized.

By John Foust

Raleigh, NC

It’s no secret that the more sales people know about their prospects – before they begin a sales presentation – the better their chances for successful outcomes. In advertising, this means learning prospects’ business and marketing histories, identifying major competitors and analyzing what they want to accomplish in their advertising.

Since pre-presentation homework is such a crucial step in the sales process, why don’t more sales people make it a top priority? There are several possible reasons.

1. Impatience. High-energy sales people thrive on the adrenaline of the pitch and are eager to get to the main event. After all, isn’t that where their powers of persuasion come into play? And isn’t that where decisions are made?

Impatience has a big downside. It sends a signal that sales people are (1) unprepared and (2) concerned only about themselves. That’s a negative first impression that is difficult to overcome in a presentation.

2. Overconfidence. This is particularly common with experienced account executives; they feel like they can wing it, instead of spending time gathering information. They have dealt with so many widget dealers that they think they can skip the discovery step.

3. Lack of knowledge and skills. Sales people may skip this step because they don’t know the techniques to gather information. They may not have learned how to ask open-ended questions to encourage prospects to talk. They may be poor listeners. They may not know where to find information (online research, networking, etc.).

4. Research paralysis. Some people are more comfortable with technology than they are with people. Rather than avoid gathering information, they overdo it. You’ll find them at their desks, basking in the glow of their computer monitors, poring over online and database research, surrounded by charts and graphs.

Their mantra is not “Ready, aim, fire.” It’s “Ready, aim, aim.” This approach creates the risk of losing relevant, usable information in a mountain of details.

5. Poor time management. You may be familiar with the time management grid which illustrates four categories: (1) Urgent and Important, (2) Urgent but not Important, (3) Important but not Urgent and (4) not Urgent and not Important. It’s human nature to concentrate on the tasks which are in the urgent category, regardless of their importance. Something shouts “do this now,” and we do it – often without asking ourselves if it can wait.

Good time managers discipline themselves to focus on tasks which are important but not urgent. Preparation time can easily be put on the back burner, but they don’t let that happen.

6. Lack of desire. Every job has its most favorite and least favorite parts. Strong sales people persevere through the parts they don’t like, because they see how those duties fit into the big picture. Weak sales people simply avoid the things they don’t like.

7. Lack of perspective. Too many sales people – veterans as well as rookies – simply don’t realize the importance of research. The message here for them is: knowledge is power. That goes for knowledge of the sales process, as well as knowledge of their prospective advertisers.

COPYRIGHT LINE

(c) Copyright 2014 by John Foust. All rights reserved.

CREDIT LINE

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. Email for information: john@johnfoust.com

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Kevin Agrees with Upton

Published on March 8, 2014, by in Uncategorized.

Are we following bad advice from industry “experts?”

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I don’t remember putting off writing a column as long as this one. I’ve talked to industry experts, polled editors and publishers, and spent the past four days thinking about what I would write. I even thought about skipping the topic altogether.

Why the delay? Because some people aren’t going to like what I have to say. If you have a vested financial interest in getting your newspaper brethren to believe that print is as good as dead, stop reading right now. You’re not going to like it. And I might even talk about you.

There was a time when I was one of the few national figures speaking and writing about the role of “converging media” in journalism. Folks like Jack Lail, Rob Curley and I were spreading the word about the world beyond print.

I remember walking into a room, set up for maybe 200 folks, in Saratoga Springs, N.Y. in the early 2000s and watching the room fill to the brim. Publishers, editors and other journalists were sitting on the floor, standing against the outside walls and squeezing in wherever they could to hear me speak on the relatively new topic, “Converging Media and Newspapers.”

I knew it was an interesting topic, but I was surprised by the crowd. Surprised, that is, until a publisher sitting in the front row asked me a question just before I stepped up to the microphone.

“Are you going to tell us the same thing the luncheon speaker told us?” he asked.

“I don’t know,” was my response. “What did the luncheon speaker tell you?”

“He told us we’re all going to be out of business within five years if we don’t drop print and move everything online.”

I assured him that my presentation would be entirely different. My purpose was to show these industry leaders how to utilize digital tools to enhance their products, not replace them.

Fast forward a few years to 2008. While spending a day with the dean at a major school of journalism, I was surprised by a question early on. He explained he had spent the day before with the head of a major news bureau. In their conversations, I was told, the idea that there would be no printed newspapers left in the United States in ten years was posed. He asked what I thought.

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My answer, “That may be the dumbest thing I’ve ever heard,” seemed to take him by surprise. “Why do you think that?” I remember him asking. “Because if there’s not one newspaper left in the United States, I’m going to start one and make a fortune.”

He went on to explain that he agreed with his visitor from the day before. Printed newspapers would not exist, not one, ten years in the future.

He wasn’t the only one to express that idea to me in 2008. It seemed like there were few of us speaking publicly in support of the print industry. It seemed that a lot of “experts” liked that ten year mark.

If they were right, you should be making plans to shut down your print plant. I feel sorry for all the newspapers I’ve visited in places like Chattanooga, Tupelo, New York and other locations where new presses have been installed in the past year or so. If the “ten year” theory was right, they won’t be needed.

Obviously, all newspapers aren’t going to shut down in the next four, five or even ten years. The idea seemed preposterous to me and still does. In debates back then, I was called “naive” to think that even one newspaper might exist in the printed form in 2018 or 2019. Let me remind all those experts that if there is one printed paper still in existence on January 1, 2019, I win the debate.

Fast forward to last year. I was speaking at a newspaper conference out west when a hand went up in the audience.

“What did you think about what the speaker said at breakfast this morning?” was the question.

“I’m sorry,” was my response, “I wasn’t at breakfast. I didn’t hear the speaker.”

She continued, “He said we would all be out of business in a few years if we didn’t give up on the print model and move our resources to digital.”

I know how easy it is to misunderstand something. So I gave an honest reply, “I’m sure he didn’t say that.”

It sounded like a southern church as the entire audience, which was full, started nodding their heads affirmatively and speaking, “Yes, he did.”

I explained that I didn’t know who the speaker was that morning. The publisher of a large daily spoke up, “The speaker was John Paton, CEO of Digital First.”

It was then that I made a statement that has been quoted over and over again since then. “OK. Let me give each of you a piece of advice. I don’t care who you are listening to. You may be in Sunday School, listening to your teacher, on your sofa, listening to a politician, or at a convention, listening to an ‘expert’ give a speech. Wherever you are, I want you to ask yourself something:

‘How will that speaker benefit financially if I follow his or her advice?’”

There was an immediate, stirring round of applause from everyone in the audience.

Fast forward to five days ago. I received this email from David Wells, Advertising Director for Tennessee Press Service: “Thought you would be interested in this article. I am amazed that people in our own industry believe print is dying. If anything, from my desk, I see community newspapers getting stronger. I have a background in print and digital and know the power and strength of both. Just wondered if you had seen this article and if you believe what this gentleman is saying.”

It was the text of a January, 2014 address by John Paton to the Online Publishers Association, a group that includes a number of newspaper representatives as board members, although most come from digital and broadcast media groups.

Basically, the address boils down to a couple of main points, as I read it. First, that using data from three major newspaper companies, Digital First shows greater profitability using its strategy than the other two companies. Unless I missed it, the names of the other two groups aren’t mentioned. But I could make a pretty good guess who they are. And, frankly, I’m sure they’re not doing well financially.

But what if we replaced those groups with newspapers whose circulation has grown significantly over the past couple of years? Because, as I’ve written about in several recent columns, those metros are out there. And there are more of them than listening to John Paton would lead you to think.

And what about the non-metro papers? Are they falling by the wayside into oblivion? From where I’m sitting, and I visit a lot of newspapers, they’re not.

Back to Paton’s address to the Online Publishers Association. Four lines stood out to me: “Acknowledge Print is dying. Accept it and plan for it. Newsrooms are not dying. Just Print.”

This was especially interesting, David told me, because Tennessee Press Service has had a significant increase in print advertising sales over the past two years.

I posted a request on my Facebook page, followed by a lot of publishers and editors in our industry, and asked if they’d take ten minutes to help me with some research. I got about 20 affirmative responses, about half from newspaper editors and publishers, in a few minutes. I sent the full text of Paton’s address to each of them and asked them to tell me, in one sentence, the theme of the address.

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Myra Griffin, a 28-year-old editor from Houston, wrote, “He is saying that print is dead.” She went on to write, “If we keep listening to people like this, students won’t go to school for journalism. It’s a doomsday speech.”

Wayne, publisher of a daily newspaper in Florida, wrote, “His message was ‘Follow me or perish. I have all the answers.”

Charlie Langford, publisher in Mississippi, wrote, “I don’t agree with what he wrote. Abandoning print is not in our future.”

Don’t get me wrong; I don’t have all the answers. But I do believe that one of our major issues in the past ten years or so has been listening to “experts” whose main objective is to get us to buy their products. That’s why I don’t take gifts, eat meals, or accept jobs from companies that sell to the newspaper industry. And believe me, I’ve been offered a lot of gifts, meals and jobs.

And this is why I thought so long and asked so many industry friends for advice before writing this column. I think John Paton has every right to say what he says. He might even believe it. So do all these other “experts” I see on stage at newspaper conventions. I don’t have a problem with them selling their products. They’re trying to make a living like the rest of us.

But I want to remind you and I’m amazed at the number of industry leaders throughout the world who read my columns to look at each “expert” objectively and ask yourself how they will benefit if you follow their advice.

Oh my. My inbox is going to be full in a few days.

 

 

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What’s the Future of Newspapers?

Published on February 20, 2014, by in Uncategorized.

Future of Newspaper

You’ve all heard the dire predictions for the future of newspapers: skeptics crying that all newspapers are obsolete and that new media (like blogs, feeds, and online aggregators) would wipe newspapers off the face of the earth. However, Tech Crunch has some interesting results about the popularity of different types of media.

In a yearlong study, Tech Crunch compared the number of articles per month based on the number of article shares. Here are some of the key takeaways:

Newspapers are Less Volatile than New Media

With Google and Facebook constantly changing how their users get updates, many new media outlets fluctuate incredibly violently. When it comes to older media like newspapers and televisions, however, Tech Crunch had this to say:

“Television, newspapers, magazines — your CNNs, your New York Times, your New Yorkers — appear to have enormous momentum, meaning that their social readerships rise and fall only slowly.”

BuzzFeed seems to be the exception to the rule.  With explosive growth through 2013, BuzzFeed may be the new face of online media in the years to come.

Permeable Paywalls are Effective

A common trend in all of these different publications is that there is a couple of articles that become very popular while the majority of the articles receive little attention. A permeable paywall, where users can view a certain number of articles for free per day, can be a good approach. Popular articles will be shared through free users, where paid users can view the rest of your content.

Even though the medium is shifting towards online news, this doesn’t mean it’s the end of the newspaper industry. As long as news can be made accessible and relevant, newspapers will still be popular.

For more information, as well as the actual data graphs, take a look at Tech Crunch’s article here.

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Advice to a New Publisher

Published on February 19, 2014, by in Uncategorized.

Screen shot 2014-02-19 at 12.54.31 PMSo tonight I was sitting with my son, Zachary, at Dragon Den. After a bite of his eggroll, Zach stopped and turned to ask a question. “Dad,” Zach asked, “what happens with all those things you write all the time?” I told him in my best fatherly voice, “They’re called columns. Every column I write appears in more than 60 industry journals and publications around the world.”

I couldn’t wait to hear what my son had to say next. “So write about Legos.”

A story about Legos makes more sense than some of the stories I’ve read online in the past week. Did you read about the Russian who was killed when the Olympic ring didn’t appear as planned during the opening ceremony? Remember the one about Tony Romo and Jason Whitten, NFL stars, coming out of the closet together? Everybody was talking about that one a few weeks ago.

As my son so aptly reminded me later in the evening, “You can write about anything dad.” Maybe that’s true. But, as I explained to him, there’s a big difference between the headlines he reads on Facebook and those in the newspaper.

Tips For a New Publisher

I have a new friend on Facebook. I just “accepted” Roger’s friend request this morning. More about that later. While speaking at a convention last week, I noticed Roger sitting in the front row, taking notes furiously in my classes. There were sessions on photo editing, page design, newspaper management and PDF technology. He sat through every class, writing most of the time.

I hadn’t met Roger before, so I struck up a conversation with him during a break. I learned that he was new to the newspaper business. When I asked what he did at the paper, he paused. I interjected, “Let me guess. Everything.” He laughed and said, “Yes, just about everything.” We chuckled about that for a moment, then I explained to Roger that I’d heard that before.

He told me he had recently purchased a paper and was doing everything he could to make it grow. I asked how he ended up at the convention, when he wasn’t even a member of the association. He said, “I read about the convention and saw you were speaking, so I registered and here I am.”

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Roger told me he wanted to improve his paper and this seemed like a good first step. He gave me a copy of his most recent issue and I promised to look over it and make suggestions after I returned home.

Trainers and speakers tend to like people who listen closely and write lots of notes. It reminds us that we’re saying something that is important to the audience. After visiting with Roger, I liked him even more.

Here are some simple tips I give to folks like Roger to help grow their papers:

Improve the quality of your content.

For community papers, the key is hyper local. Include stories that are important to the readers.

Improve the look of your paper.

If I had to name one thing that could increase the popularity of many community newspapers, it would be improving the look of the product. Looking over Roger’s paper, I see a lot of areas that could be improved:

-    Headlines aren’t consistent. Some are centered. Some are justified. The leading (space between lines) is too great in the headlines.

-    Black & White photos are too dark and muddy. It makes the whole paper look dirty. That will probably change after a lesson I gave Roger between classes.

-    Get rid of the clip art. Clip art can make a newspaper look more like a church newsletter. I’ll have a talk with Roger about that.

Even more local content

I would have more columns like “Students of the Month” and “An In-depth Look at the Life of Our State Representative” and fewer columns like “Are You Ready For Valentines Day?” and a few others.

I like Roger’s paper. He’s done some really good things. He’s got a religion page with a column by a local clergy member that is full of ads from local religious groups. He has several stories about local athletes and ball teams. And I’m sure a lot of families pick up his paper for the kid’s page, which is very well done.

The keys to the future success of Roger’s newspaper aren’t that different from any other paper: local content that draws readers, continued updating of equipment and training to produce an attractive publication, plus consistent efforts to keep and attract advertisers.

I’ll look forward to checking out Roger’s paper in a couple of weeks and seeing if the training was worth it.

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Important Webinar for the Newspaper Industry Tomorrow!

Published on February 3, 2014, by in Uncategorized.

Don’t miss out on the final webinar of the Winter 2013/2014 training season! Newspapers Canada will be hosting a live webinar tomorrow at noon.  KubasPrimedia vice-president Aggy Apostolopoulos will be leading an hour-long webinar to help newspapers reach and sell to their audiences.

More details and registration info here.

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News from around the Industry

Published on January 20, 2014, by in Uncategorized.

News from around the community newspaper industry – New Press Council chair, AWNA and QCNA still looking for BNC judges.

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Vancouver Island Lawyer chairs BC Press Council

Shelley Chrest, a Vancouver Island lawyer experienced in procedural fairness applications to public complaint processes and dispute resolution, has been elected chair of the BC Press Council. She succeeds Vern Slaney, of Parksville.

Ray Gerow, chief executive officer of Aboriginal housing in BC, located in West Vancouver, was elected vice-chair, and Tim Shoults, regional manager for Glacier Media’s interior newspapers, was re-elected treasurer. All terms are for one year.

The BC Press Council resolves disputes between readers and member newspapers. It was formed in 1983 and has handled 1,143 complaints during that time.

Ms. Chrest, whose home is in Port Alberni, holds a bachelor of Art and a Juris Doctor degree from the University of Victoria, and a Master of Law degree from UBC. She has had extensive dispute resolution training through the Justice Institute of BC and the Court Mediation Program and has practiced as a sole practitioner, as an in-house counsel, in advisory roles including in the area of workers’ compensation and as an adjudicator on administrative law tribunals.

 

 

 

 

 

 

 

 

 

 

 

 

 

Judges are still needed for out-of-province Better Newspaper Competitions

Both the Alberta and the Quebec Community Newspaper Associations are still looking for judges for their annual Better Newspapers Competitions. Would you or a colleague be interested in judging this year?

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The AWNA is pleased to extend $100 for your time. If you gather a group of judges, you may choose to purchase pizza and beverages for the group. If you are interested in judging for the AWNA, please contact Maurizia Hinse at maurizia@awna.com;  SUBJECT: BNC JUDGING) and be sure to include your category preference(s). (See below).

Deadline for entries is February 4, 2014 at which time they  anticipate having the entries sent out to each judge by the middle of February, with decisions to be returned no later than March 28.

General Excellence entries will be sent via courier. The Awards of Excellence entries will be judged online and instructions will be emailed to you.

Many thanks in advance for any consideration that you may give to AWNA’s request for judges. Your time and expertise are much appreciated.

General Excellence circulation categories: Class A under 1299 / Class C 2000 – 3499 / Class D 3500 – 6499 / Class E 6500 – 12,499

Advertising: Excellence in Creative Advertising

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And from the QCNA:

Here is a list of available awards categories:
BEST OVERALL NEWSPAPER AWARDS CATEGORIES:
Al  Best Overall Newspaper
A5  Best Sports Page(s)
A6  Best Special Section

BEST INDIVIDUAL AWARDS CATEGORIES:
B3  Best Business Story
B5  Best Sports Story
B6  Best Arts and Entertainment Story
B8  Best Business Column or Feature
B11 Best Headline Writing
B15 Best Agricultural Story
B16 Best Environmental Story
B17 Best Municipal / Civic Affairs Story
B18 Best Community Health Story
B22 Best Photo Essay
B23 Best Editorial Cartoon

Should you agree to be a judge,  please let Carolyn Kitzanuk know (carolyn@qcna.qc.ca) and be sure to include:
• your category preference(s) … On a first-come first-served basis
• your name
• email address

• civic address
• phone & fax numbers

Here’s a brief overview / timeline of the competition:
• Approximately 20 QCNA member newspapers participate in the awards competition.
• There are 9 best overall newspaper categories (one entry per newspaper per category allowed).
• There are 24 individual awards.
• Online awards entries available for judging – Thursday, February 20, 2014.
• Deadline for judges’ decisions – Monday, March 10, 2014.

FYI, QCNA is using SmallTownPapers electronic awards entry and judging system, so you can view all the entries online any time, anywhere. There are only three categories that still require a hard copy – A1 Best Overall Newspaper, A5 Best Special Section and A6 Best Community Newspaper Promotion.

QCNA’s Call For Entries with all the rules and category listings is available by clicking http://www.qcna.org/media/awards/BNC2014CallForEntries.pdf

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New York Times Redesign

Published on January 3, 2014, by in Uncategorized.

NYT Website

The New York Times website will look different, starting January 8.

The new website look focuses on more visual content, including videos and photos and will include the ability for readers to comment at spots within the article, as opposed to the traditional comment section at the end.

What is making the biggest wave through is the addition of “native advertising”. Native advertising is much like the traditional “advetorial” where the paid-to-post content resembles the same visual look as its surroundings. The move is prompted by a need to “restore digital advertising growth”, says publisher Arthur Sulzberger Jr.

The native advertising will be labelled as paid content and for now, will feature a blue border to distinguish it from the rest. The ads will only appear on the New York Times desktop feed, and not the mobile-friendly version, at least for now.

For more about the re-design of the New York Times website and inclusion of native advertising, please read this article from Ad Week.

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