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Welcome to the official blog of the British Columbia and Yukon Community Newspapers Association (BCYCNA).

We look forward to sharing stories from across our network of news providers, as well as articles, links, and announcements from industry friends everywhere. Be sure to check this space often for BCYCNA updates, and to offer your feedback on community newspapers!

Journalism More a Calling than a Career: Frank Bucholtz Retires…but Only for One Day

Published on July 29, 2015, by in Uncategorized.

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Frank Bucholtz, longtime Langley Times editor, may have retired at the end of June, but he shows no sign of hanging up his sense of journalistic curiosity.

Bucholtz’s career in BC community news spanned 37 years, the last 17 of which were spent making his mark on stories as editor of the Times.

“I wish to thank the people in Langley who make putting out a community newspaper and news website so fascinating,” Bucholtz wrote in a farewell piece in early July. “Langley has a very large core of people who are deeply committed to making this community better.”

Bucholtz is known for covering stories with integrity, humility and a dedication to in-depth research.

“He was the expert on the Fraser Valley, constantly astonishing me with his knowledge about not only Langley, but Surrey, Abbotsford, Mission, and many other communities,” Charlie Smith wrote in a Georgia Straight column on July 3. “Bucholtz always did his homework, which accounts for his long tenure in the media.”

Bucholtz has continues to cover stories through his “Frankly Speaking” blog. Only two days after retiring, he was back at the keyboard writing a thoughtful commentary on the results of the Metro Vancouver Transportation and Transit Plebiscite.

“There is simply no justification for governments to spend about $6 million of taxpayers’ money trying to get the result they wanted. It is unprecedented – and it is wrong. Voters instinctively know that,” Bucholtz wrote.

Since then, he has written pieces about the new multi-use pathway over the Port Mann Bridge, the impact of the transit plebiscite rejection on bus drivers, travelling to Vancouver Island by bike, Translink executive layoffs and Donald Trump’s decision to run for president.

Frank Bucholtz may be retired but he will always be a journalist and a certified news junkie.

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Use the Right Advertising Tool

Published on July 29, 2015, by in Uncategorized.

Written by John Foust, Raleigh, NC

Magephone

You may have heard the story about the man who asked the clerk at the hardware store for a wrench. “What kind of wrench?” the clerk asked. “Just show me what you’ve got,” the man replied. Not quite knowing what to do, the clerk pulled a socket wrench from the shelf. “I think I’ll try it,” the man said.

About an hour later, the man came back to the store and said, “This wrench didn’t work. Do you have a different kind?” The clerk put a crescent wrench on the counter, and the man said he would try that one.

After another hour passed, the man returned to the store and said, “This one didn’t work, either. Do you have a bigger one?” The clerk went to the last shelf and found the biggest pipe wrench in inventory. “How about this one?” he asked. The man broke into a big smile. “I know that one will work. I’m just going to use it as a hammer.”

Ridiculous, isn’t it? But how many times have we seen advertisers do something similar? They insist on using the wrong tool and then get frustrated when it doesn’t meet their expectations – even when their expectations are way off base.

Generally speaking, there are two types of advertising – image and response. Image advertising – or institutional advertising, as some people know it – is designed to give consumers a positive feeling about the advertiser. The car dealer that runs ads claiming to be “the friendly dealership” is presenting itself as a nice place to do business. There’s no specific call for action. The appeal is indirect: “If you like us enough, maybe you’ll decide to buy a car from us.”

While image advertising can pay big dividends, it’s a longer cycle. Powerful brands like Apple, FedEx and Coca-Cola didn’t win their market share overnight. Their overall growth has been gradual – not necessarily snail-paced, but step-by-step in an upward direction.

On the other hand, response advertising is designed to create urgency. “Buy now,” an ad might say, “because we’re having a sale”… or “because this offer expires on Saturday.” There is a faster payoff and results are easier to measure. When an advertiser has a sale, you’ll find out immediately if it’s a success. Either it works or it doesn’t.

Repetition often forms a strong bond between image and response advertising. A business that runs a strong image campaign – one that resonates with its target audience – will eventually make sales. And an advertiser who runs a lot of response ads – ads that get results – will establish a strong image in consumers’ minds.

Some of the best campaigns deliberately combine image and response. They project a carefully crafted image and ask for specific action – all at the same time. (“We’re the friendly car dealer. That’s why we’re offering you these weekend specials.”) If you take this approach, make sure it’s a consistent strategy, not a one-and-done experiment.

It’s all about using the right tool.

(c) Copyright 2015 by John Foust. All rights reserved.

 

CREDIT LINE

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: john@johnfoust.com

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New Editors Take the Helm at Langley Times, Nelson Star

Published on July 29, 2015, by in Uncategorized.

Newspaper Shows Media Journalism Newspapers And Headlines

There have been some changes at BC’s community newspapers over the last few months, including the appointment of some new editors. So we thought we’d share these exciting changes with our members. If we have missed anyone, please send us an email and we can include your new position in our next newsletter.

The Langley Times

The retirement of Frank Bucholtz at the end of June, left the Langley Times with some big shoes to fill.

But the paper has found the perfect new editor from within its newsroom: Brenda Anderson.

Anderson has been with the Langley Times for 17 years – as long as Bucholtz was editor.

She has covered business, police, fire and general news beats, and has served as the paper’s arts and lifestyles editor.

The Nelson Star

In January, Greg Nesteroff became the editor of the Nelson Star.

He has worked as a reporter in West Kootenay for the past 17 years and is excited about this new opportunity.

“As a native Kootenaian, I consider it an honour,” he told the Star.

Nesteroff will also serve as editor of the Castlegar News and continue to write his weekly column for the West Kootenay Advertiser.

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BCYCNA Media Guide: A Free Resource for Member Papers

Published on July 29, 2015, by in Uncategorized.

The BCYCNA has produced a media guide, including information about copyright, court reporting, defamation, libel and advertising regulations for member papers to use in their daily reporting and work.

The guide is available in both digital and downloadable PDF formats for the convenience of publishers, editors, reporters and advertising staff. Login information was also sent to each of our publishers on July 21.

This document was inspired by questions about what can and cannot be printed or posted on websites and is the result of the curiosity, attention to detail and professionalism of people working in community news in British Columbia.

The Ontario Community Newspaper Association published a similar document in 2013. The BCYCNA guide loosely reflects Ontario’s version and includes additions and updates by Vancouver lawyer David F. Sutherland and paralegal Vincy Cheung.

While the media guide is not a legal document, it is intended to serve as a helpful source of information for when journalists have questions about what they can and can’t report on or publish.

The BCYCNA has already received feedback from journalists and editors who have found the guide to be a useful addition to their newsrooms.

The association is dedicated to providing resources that help our member papers, which work hard to bring news to communities across the province.

Please do not hesitate to contact us if you have any questions about the BCYCNA Media Guide or how to access it. Phone: 604-248-4207 | Email: info@bccommunitynews.ca

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Ma Murray 2015 Winners

Published on April 27, 2015, by in Uncategorized.

What a night!

In case you missed it, here are the final results from this weekend’s Ma Murray Awards.

We’ll post a full recap with photos shortly.

And if your paper took home a gold in any category, we’ll be sending all the photos directly to your editor within the next day or two, so you can write about it in this week’s paper.

Congratulations to everyone!

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Only TWO DAYS left to register for the 2015 Ma Murray Awards!

Published on March 26, 2015, by in Uncategorized.

Here in the BCYCNA office, we’ve spent the last few days reaching out to all of the Ma Murray finalists who haven’t yet registered for the Awards Gala dinner or booked a room at the River Rock. If you are a finalist, these will be covered by the BCYCNA! (…But you still have to confirm your attendance – please do so by filling in the online registration form. And if you plan to spend the night at the River Rock, you need to book your own room! Get all the hotel details here.)

Did we mention the deadline is just two days away? Please take action by Friday, March 27 or you could miss out!!

Of course EVERYONE is welcome to attend, and we want to see all of you there. Anyone who’s been to the Ma Murray Awards will tell you it’s a ton of fun. Join your colleagues from across the region. Put faces to names and let’s celebrate our industry!

As you know by now, the evening will be hosted by CBC’s Gloria Macarenko and morning radio host Kevin Lim from 102.7 The Peak (but those of you in the Interior will know him from 99.9 SUN FM).

Gloria_Web1Kevin Lim-cropped for web

 

 

 

 

 

 

 

 

 

 

 

 

 

And – just announced: our after-party entertainment will be six-piece Vancouver party rock band Jane’s Blonde! This year the after-party will take place right in the theatre. After the last award is handed out, refresh your drink and watch the stage transform. You’ll be dancing in no time.

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We can’t wait to see you on Saturday, April 25 at the River Rock! If you have any questions, contact Kerry in the BCYCNA office at kerry@bccommunitynews.com or call 604-248-4207 or toll-free at 1-866-669-9222.

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BCYCNA Ma Murray Awards – Announcing the 2015 Finalists!

Published on February 23, 2015, by in Uncategorized.

Ma-Murray-2015-finalist-announced-headerThis is such an exciting time of year in the BCYCNA office. Award entries poured in and were sent straight back out to judges… Then judges’ decisions poured in, and now the day has arrived that we can share their top picks with you!

So, let’s skip the small talk and take you straight to the good stuff. Click here to go straight to our updated awards page to see this year’s finalists. Congratulations to everyone!!

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Member Profile: Jim Coulter

Published on December 5, 2014, by in Uncategorized.

 

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Name:  Jim Coulter 

What’s your job: Publisher of Maple Ridge Pitt Meadows News 

Years in the newspaper business: 27 – first job in the business was in Kamloops in July of 1987 – not counting my paper route in the 1960′s.

What do you love about the newspaper business: I like the relationships you form with your clientele, the profile one enjoys in the community and the ability you have to affect positive change in the community you serve.

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What’s Going on in the Industry – December 2014

Published on December 5, 2014, by in Uncategorized.

BCYCNA Recognized for Environmental Contributions

This Fall, the BCYCNA was awarded an Environmental Recognition Award for our involvement and leadership in the RethinkitBC coalition. The coalition was formed to educate the public and businesses through various media about Extended Producer Responsibility Programs and their impact on our communities and our everyday life.

Peter Kvarnstrom of Glacier Media was on hand to accept the Terry Biggar Award from Corinne Atwood, Executive Director of the BC Bottle and Recycling Depot Association.

Peter K receiving award

Alberta Weekly Newspaper Association – February Symposium

Register now for the Alberta Weekly Newspapers Association’s annual Newspaper Symposium, taking place Friday, February 13 and Saturday, February 14 at the Radisson Hotel Edmonton South

http://www.awna.com/symposium

The cost to register is $175 plus GST. If you register five people, the sixth registration is FREE.  The registration fee includes all sessions – Friday and Saturday – Friday’s banquet; Saturday’s breakfast and coffee breaks.  Saturday’s lunch is extra (optional).

The line up of speakers are: Kevin Slimp, Amie Stein, John Hatcher and Lyle Aspinall.

For more information or to register, please contact Maurizia Hinse at maurizia@awna.com or 780-434-8746 ext 225.


 

Saskatchewan Weekly Newspapers Association – Seeking Judges for 2015 Better Newspaper Competition

Are you interested in serving as a judge for one of our sister associations’ Better Newspaper Competitions? If so, our friends in Saskatchewan could use your help.

The following categories need judges:

Best Special Section, Best Agriculture Coverage Single Story or Feature, Best Agriculture Coverage Series of Stories, Editorial Writing Excellence, Columnist of the Year, Best Business Writing, Best First Nations Coverage, Best Feature Story, Best Habitat Conservation Writing

Please contact Nicole Nater at the SWNA at nnater@swna.com or 306-649-1405 if you are interested.

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Upcoming Holiday Deadlines!

Published on December 5, 2014, by in Uncategorized.

Attention Classifieds and Display departments:

Please note the following early deadlines for the holiday season!


Deadlines for ads running the week of December 22:

In Atlantic Canada: Monday, Dec.15 at 12:00 noon
In Alberta, Saskatchewan, Manitoba, Ontario, and Quebec: Tuesday, Dec.16 at 10:00am
In BC/Yukon: Tuesday, Dec.16 at 12:00 noon

Deadlines for ads running the week of December 29:

In Atlantic Canada: Monday, Dec.15 at 12:00 noon (ads will be combined with week of Dec.22 so don’t book both weeks)
In Ontario and Quebec: Tuesday, Dec.16 at 10:00am (ads will be combined with week of Dec.22)
In Alberta, Saskatchewan and Manitoba: Thursday, Dec.18 at 10:00am
In BC/Yukon: Tuesday, Dec.16 at 12:00 noon (ads will be combined with week of Dec.22 so don’t book both weeks)

Deadlines for ads running the week of January 5:

In Atlantic Canada: Tuesday, Dec.16 at 12:00 noon
In Saskatchewan and Manitoba: Thursday, Dec.18 at 10:00am (ads will be combined with week of Dec.29 so don’t book both weeks)
In Alberta, Ontario, and Quebec: Monday, Dec.29 at 4:00pm
In BC/Yukon: Tuesday, Dec.30 at 12:00 noon

Deadlines for ads running the week of January 12:

All back to normal.


The BCYCNA office will be open as follows:

Monday, December 22: 9am-5pm
Tuesday, December 23: 9am-5pm
Wednesday, December 24: closed
Thursday, December 25: closed
Friday, December 26: closed
Monday, December 29: 9am-5pm
Tuesday, December 30: 9am-5pm
Wednesday, December 31: closed
Thursday, January 1: closed
Friday, January 2: closed

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