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Welcome to the official blog of the British Columbia and Yukon Community Newspapers Association (BCYCNA).
We look forward to sharing stories from across our network of news providers, as well as articles, links, and announcements from industry friends everywhere. Be sure to check this space often for BCYCNA updates, and to offer your feedback on community newspapers!
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Torch relay brightens Canada’s Olympic spirit
Posted on February 8th, 2010 No commentsThe Olympic Torch has made its way back to British Columbia on the final leg of its 106-day journey across our beautiful nation. Along the way many proud
Canadians had the opportunity to carry the flame or witness it pass through their communities, as documented by many community newspapers highlighting the Olympic spirit and positive experiences associated with this once-in-a-lifetime event.On Thursday, February 11 the Torch will arrive in Vancouver for bell lap of the relay with many notable Canadians such as astronaut Julie Payette, singer/songwriter Jann Arden, singer/songwriter Michael Bublé, hockey-dad Walter Gretzky and former BC Lions kicker Luis Passaglia, carrying this Olympic symbol through the host city.
Although Vancouver, West Vancouver, Richmond and Whistler host venues for the winter sports, this will truly be Canada’s Games. We wanted to highlight a few of the memorable torch relay stories featured in the BCYCNA member newspapers. As these stories show, the Olympic spirit across BC and Yukon was certainly on display – it all leading up to February 12 where the world will witness the Torch Lighting Ceremony opening the 2010 Winter Olympics.
For an interactive map of the Torch relay click HERE.
2010, 2010 Winter Games, BC & Yukon Community Newspapers, Campbell River Mirror, Canadian Press, Canadians, Community Newspapers, February 12, Invemere Valley Echo, Jann Arden, Julie Payette, Luis Passaglia, Michael Buble, Newspaper, Olympic Torch, Prince George Citizen, Revelstoke Times Review, Richmond, Torch relay, Travel 2010, Vancouver, Walter Gretzky, West Vancouver, Whistler, Williams Lake Tribune, Winter Olympics, community -
74 per cent of adults read their community newspaper
Posted on January 18th, 2010 No commentsOn January 11, 2010 the Canadian Community Newspaper Database Corporation (ComBase) announced the results of its 2008-2009 study, with readership data for 218 markets across Canada.
Overall, community newspaper readership remains strong, with 74 per cent of Canadians reading their community newspaper. Readership is particularly strong among desirable target groups:
- 76 per cent of women
- 78 per cent of baby boomers
- 77 per cent of adults with children
- 74 per cent of university-educated adults
- 76 per cent of homeowners
- 78 per cent of affluent Canadians (i.e., household income >$75K)
According to the 2008-2009 study, adults 18 and over in Canada have read any of the last four issues in their communities.
Two hundred thirty-five newspapers participated in ComBase 2008-2009, which includes media consumption data for community newspapers, daily newspapers, ethnocultural and other newspapers, radio, television and Internet.
Results for individual markets have been distributed to participating newspapers. ComBase is in the process of releasing the complete database to media planners who use information systems software. National and regional highlights, as well as a list of markets and media, are available on the ComBase website at www.combase.ca. Data requests may also be submitted via email to research@combase.ca.
