Altering the ad placement process

Are magazines revolutionizing the productivity of advertising in the country? AdDirect, a new national preflight and delivery portal from Magazine Canada was launched on Tuesday, helping simplify ad placements for the advertiser and publishers alike.

Speeding up the creation process, AdDirect is designed to reduce the workload of production departments by eradicating time consuming back-and-forth trouble-shooting between advertiser and publishers.

In a single upload AdDirect allows advertisers to place ads with multiple publishers all while automatically validating ad files against print specifications and instantly placing them with matching titles and issues. Upon delivery, senders receive an electronic receipt giving receiver confirmation.

Will community newspapers be next to jump on this new wave of ad placement? Currently, three of the top publishing companies in Canada, Rogers Publishing, St. Joseph Media and Transcontinental Media, have adopted the AdDirect system to their production.

To find out more about AdDirect, click HERE.