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Welcome to the official blog of the British Columbia and Yukon Community Newspapers Association (BCYCNA).

We look forward to sharing stories from across our network of news providers, as well as articles, links, and announcements from industry friends everywhere. Be sure to check this space often for BCYCNA updates, and to offer your feedback on community newspapers!

Advertising’s Dirty Little Secret

Published on July 7, 2014, by in Uncategorized.

By John Foust

Raleigh, NC

Advertising has a dirty little secret. Most ad managers know it, but don’t like to bring up the subject in staff meetings. Most sales people know it, but wouldn’t dare mention it in sales presentations. And most advertisers know about it, even though it rarely figures into their marketing plans.

What is this dirty little secret? Ad churn. When an ad campaign doesn’t work – or falls short of expectations – the advertiser is likely to pull out of the paper. And the sales person is faced with the challenge of finding a replacement for that lost revenue.

It’s all about expectations. In their eagerness to close the deal, sales people have a tendency to oversell the possibility of making their prospects’ phones and cash registers ring. “Just run some ads,” they say, “and you’ll expand your customer base and increase sales.” But once the ads start running, the new advertiser’s focus shifts from words (what the sales person said) to results (what the ads actually do). If the ads don’t meet expectations, other media choices become more enticing.

In my opinion, disgruntled advertisers are the primary prospects for new media outlets. If they’re unhappy with Publication A, they’ll readily consider Publication B.

Churn is expensive. I’ve heard that the costs of replacing a lost customer can be as high as ten times more than the cost of keeping an existing client. Losing one advertiser can hurt, but losing a number of advertisers can be devastating.

The days of John Wanamaker are long gone. Wanamaker, the marketing pioneer who opened Philadelphia’s first department store in 1896, famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Today we have Pay-Per-Click online advertising (PPC), in which advertising charges are based on response numbers.

The growth of PPC advertising is pressuring traditional media to produce measurable results for advertisers. That’s why it is increasingly important to manage expectations. Simply running ads is not enough. Those ads have to work.

There are essentially two types of advertising: image ads and response ads. Image ads are designed to build recognition and response ads are intended to generate immediate results. Unfortunately, some advertisers think that “putting their name out there” in image ads will produce customers right away. That’s possible, but not likely. When new customers don’t flood in, an advertiser might jump ship and run ads elsewhere.

On the other hand, response ads can give advertisers an immediate reading on results. The key is to make the right offer. Instead of saying, “here’s a whiz-bang benefit of using our widget,” say “here’s why you should buy our widget today.

Although image ads and response ads play different roles, both are important. Brand recognition is a good thing. And immediate response is a good thing, too.

Churn is a big concern in the advertising world. Perhaps it’s time for those ad managers who have been saying, “Sell ads” to start saying, “Sell ads that work.”

(c) Copyright 2014 by John Foust. All rights reserved.

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. Email for information: john@johnfoust.com.

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The Adobe Cloud. Should I or Shouldn’t I?

Published on July 3, 2014, by in Uncategorized.

Boxes

Article by Kevin Slimp

I’ve written a couple of columns related to the Adobe Cloud. Still, I’m stopped several times at every speaking event by publishers wanting to know if they should upgrade.

CS6 suites are available for individual purchase via electronic software download on Adobe.com. Customers must pay with a credit card and will receive an individual serial number and download. To upgrade, buyers must already have a CS5 or 5.5 license.

Unless your paper needs to purchase a CS6 version of InDesign to match other users in the workflow, it really doesn’t make financial sense to purchase CS6 instead of subscribing to the Adobe Cloud.  Here’s my thinking:

- To purchase a full version of Creative Suite 6 Design Standard, which includes InDesign, Illustrator, Photoshop and Acrobat, the cost is $1,299. Adobe claims an upgrade is available from CS5, but after 30 minutes, I’ve still not been able to find it on the Adobe.com site. Versions before CS5 are not upgradable.

- The cost of an individual license of InDesign CS6 is $699.

- As of this writing, Adobe is offering a promotional price of $29.99 per month for a subscription to Adobe Cloud, which includes any software newspapers might use, including InDesign, Photoshop, Muse, Illustrator, InCopy, Acrobat and dozens of other titles.

- A subscription for an individual application, such as InDesign, is $19.99 per month.

- Files from InDesign CC (Creative Cloud) can be saved so they can be opened in previous versions of InDesign.

How does this all pan out? Users can subscribe to InDes

ign CC for three years for the price of purchasing a copy of InDesign CS6. Three years is probably about the time you’d give in and subscribe to the Cloud anyway, if not sooner.

For $30 per month, anyone with CS3 or higher versions of the Creative Suite can upgrade to Creative Cloud for the next year. So for $360, you would have access to just about everything Adobe offers for twelve months.

Let’s assume the price will go up to $50 per month after a year. That adds up to $1,560 over the next three years for access to the entire Adobe Creative Cloud collection. If you purchase just Adobe InDesign (as an individual subscription) over the next three years, your cost (at $20 per month) would be about the same as purchasing InDesign CS6 today.

I know it’s confusing. But I don’t get a dime from Adobe, so I have no reason to mislead you. Here’s my official advice. Take it for what it’s worth.

Oklahoma

1. If you have Adobe CS6 and have no reason to make additional purchases (no new computers being added to the mix), then keep what you have and look into an upgrade in a year or two.

2. If you have CS5 or 5.5, consider upgrading to the $30 per month plan (for the entire CC suite) or $20 (for InDesign only), but don’t stress about it.

3. If you have CS3 or 4, go ahead and subscribe to the Creative Cloud while they are offering the $30 per month introductory pricing.

4. If you have Adobe software prior to CS3, give serious consideration to upgrading to the Creative Cloud. One of the risks of waiting too long to upgrade is that it becomes

more expensive to get software when you finally have to have it. At the moment, you should be able to subscribe to the Cloud for $50 per month (normally $70 per month).

If you use QuarkXPress, that’s a “whole ’nuther” issue. Let’s leave that for another column. For the moment, that should give you enough information to begin dealing with a potential upgrade.

One more thing: make sure your hardware can handle a software upgrade. Most of us already have hardware that can handle Adobe Creative Cloud, but be sure to check before making a purchase.

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What The Newspaper Trends Of 2014 Mean For The Industry’s Future

Published on June 24, 2014, by in Uncategorized.

By Caroline Little, NAA president & CEO

The newspaper industry has transformed in a way that we could not have imagined just a decade ago.

Across the globe, there is a renewed energy to innovate, strategize, and meet these growing opportunities and challenges. That was the theme of the World Newspapers Congress, which I had the pleasure of speaking earlier this month, and it rings very true for our industry in America.

We are already halfway through 2014. From the creative solutions and trends I am seeing, we are in an excellent position to further evolve and thrive for the rest of this year and far beyond.

Newspapers continue to command a huge audience and remain the most-trusted source of news and information. While that will not change, there has been a key shift in the way information is delivered and audience is engaged. The World Editors Forum revealed their Top 10 Trends in 2014 report and it is intriguing to explore the way those trends will impact our business.

The importance and influence of data and analytics on every part of our industry cannot be underestimated. It is only going to grow. Much has been made of recent ventures in data-focused journalism, such as statistics and data-driven predictions that will figure more and more heavily in mainstream journalism. Publishers and journalists across the country are now relying on hard metrics to assess the readership and engagement of a given story, and the more we do so, the more successful we will be as we understand what interests  drive our unique audiences and tailor our offerings accordingly.

As I’ve noted before, data plays a critical role in our increasingly personalized world. The days of a one-size-fits-all solution to news are ending, and newspapers are in a strong position to capitalize. We have enormous amounts of data at our disposal to deliver a customized news experience. The opportunity lies in analyzing and leveraging that data to create and strengthen our products for consumers and advertisers.

As we do this, we will see advertisers follow. The advertising landscape has likewise changed dramatically, as consumers now choose whether or not they view ads and insist on relevant, personalized material. Advertisers are looking for precisely targeted audiences, and newspapers’ data on user engagement and experiences will enable them to deliver exactly that.

Another trend that will significantly shape our industry is thinking about mobile strategy first, instead of it being tacked on as an after-thought. Excellent video products have become critical storytelling vehicles for newspapers, with the possibility that our quick, agile videos – perfect for mobile platforms – can challenge traditional broadcasting. Our focus in video over the next few months should focus on refining individual formulas for creating successful videos and integrating them even better with our other content offerings.

The ways in which journalists report the news may be changing but the essence of a free press is not, despite being challenged on multiple fronts around the world. We have seen journalists in Venezuela and Hungary threatened with violence or had information suppressed in the past couple of months. Here in the United States, New York Times reporter James Risen could face stiff fines or jail time for not sharing confidential sources, which shows why we need a federal shield law for reporters to be able to covering our government without fear of prosecution.

Newspapers are at the forefront of researching and planning for the explosion of wearable tech, developing and refining the types of journalism that will be most successful. The ubiquity of social media, push notifications and short-form stories for apps has created a distinct, on-the-go audience that will look for even more immediately available, “snackable” content with the influence of wearables.

However, as Reuters’ Digital News Report points out, that will create greater audience segmentation as younger generations use smartphones and tablets to constantly consume news, while more traditional offerings remain the product of choice for other generations. Newspapers are tasked with balancing and integrating strategies across each platform and generation to effectively reach every audience. Indeed, one of the biggest mistakes leaders in any industry could make today is eschewing one platform for another, trendier medium without considering how they complement each other.

As we prepare for the second half of 2014, it is encouraging to look at the amount of growth, innovation and new investment we have seen in the first half. I am proud to say that next year, the NAA will be partnering with the World Association of Newspapers and News Publishers in bringing the World Newspaper Congress to our hometown of Washington, D.C.

I’m eagerly anticipating where our industry will be in 12 months. With the wealth of talent and energy at our disposal, I have confidence that these trends forecast a very bright year.

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Working From Home – A Remote Office Might Be Easier Than You Think!

Published on June 4, 2014, by in Uncategorized.

Kev_John

 

I first met Mike Mathes in 2012 when he invited me to visit the North Woods of Wisconsin to speak during an annual retreat for newspaper publishers. The retreat honored Wisconsin publishers who died during the previous year. Prior to that, I had met his brother, Joe, at several association conventions where we often found ourselves on the same programs.

Mike is president of Delta Publications, a group that includes two free publications, Tempo and Verve,  and one paid newspaper, Tri-County News, in Eastern Wisconsin. Having worked with both Mike and Joe in the past, I wasn’t entirely surprised when I got an email from Mike, about assisting with a couple of technical challenges.

The first was simple enough. Like many newspapers, Delta’s publications go through the hands of multiple editors and designers before they go to press. And like in many production offices, fonts were an issue. Even though each of the computers seemingly had the same fonts on each computer, InDesign would pop up the dreaded “Font not loaded” message on a regular basis when a file created on one computer was opened on another.

The second challenge was a bit more interesting. Mike mentioned that producing their publications would be much more efficient if he, along with others who sometimes worked away from the office, could connect to the office network from remote locations. He went a little further than that. Not only did they want to connect to their servers, they wanted to be able to work from home or wherever exactly the same way they did back at the office. This meant if a staff member worked on a desktop at the office, they would have the exact same experience when working from a mobile computer at home.

He had tried, with very limited success (OK, not much success at all) to use tools like LogMeIn and Dropbox to accomplish the task, but those, while good products, don’t allow what Mike and his staff wanted. They didn’t want to take control of a computer at the office – which I do on a daily basis, but not for this purpose – or simply transfer files back and forth. Mike wanted the freedom to be able to work at home or on the road with no limitations.

I could tell this was important to Mike, and the more I thought about it, the more it seemed like something that could be accomplished remotely, without making a trip to Wisconsin.

I recruited my friend, John McNair, an IT guru at The University of Tennessee, and three weeks later, we met at my home and began the work of creating a remote office for Mike and his staff.  Fortunately, Delta has a very competent staff person, Klaudia Schnell, who worked with us from the Delta offices in Wisconsin while we worked in Tennessee.

Creating the remote office was basically a four-step process. First, we used LogMeIn to get access into each of the computers and the server at the Delta offices in Wisconsin. While inside the server, we noted information that would be needed to create a DNS entry which would allow Mike and others to access the server remotely.

Next, we used a service to create a DNS entry for the Mac Mini server from Apple. DNS is the component of the Internet which converts human-readable domain names (kevinslimp.com) into computer-readable IP addresses (66.18.125.171). It does this according to DNS zone files that reside on the server and tie a domain name to an IP address.

Once we had a DNS, John took control of the router at Delta and opened up a port (Geek note: AFP uses port 548), which allows a remote user to “forward” from the router to the server if they have the necessary credentials. For whatever reason, we kept entering that number wrong for port forwarding and finally, on the fourth try, entered the magic number and – BOOM – we were connected.

John and I literally “high-fived” on the spot. The four hours had been a complete success.

After a break for lunch, I met with Klaudia online and we discussed a couple of possibilities for fixing the font issues. She had already been experimenting with moving entire font lists from computer to computer to eliminate the issue. While we were together, we looked at a quicker approach, which involves moving particular fonts to the InDesign Fonts folder, which also worked. We took turns, her in the Delta office and me at my home on LogMeIn, moving files back and forth until we were both confident that the process would work. Klaudia volunteered to continue that process after we finished our conversation.

I heard from Mike this morning and copied this excerpt from his email to me:

“As a follow up to last week’s work, I am producing my Tri-County News layouts this morning from home, accessing our server with ease from the remote location. You have done an awesome job! Thanks to you and John.

I will also confirm that we have the font issue solved! Thanks, Klaudia. 

If I didn’t love my co-workers so much, I might never have to report to the office again!”

At first, I didn’t plan to write about the work with the Delta group. But after more thought, I realized that many of the folks who read this column are of the small, community breed of newspapers who often think such technological advances are beyond their scope or budget.

There seemed to be around 15 to 20 folks involved in the newspaper production at Delta. I’ve worked with papers as small as two staff persons, including the publisher, who felt chained to their desks because they needed to be there late at night, getting stories written and pages designed. By taking on this project – which was completed from start to finish in one day, without the expense of flying a consultant in – Mike’s group now has that ability.

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Don Cayo: B.C.’s New Recycling Scheme: Another Good Idea Done Badly

Published on June 3, 2014, by in Uncategorized.

Recycling

Photo credit: Vancouver Sun

BY DON CAYO, VANCOUVER SUN COLUMNIST MAY 17, 2014

As a political debacle, Monday’s planned implementation of B.C.’s recycling stewardship program isn’t in the same league as the ill-fated HST. The latter ignited an unstoppable firestorm, the former is being met with anger and resistance only from directly affected businesses, not the public.

But viewed from a policy perspective, the two issues — one a full-fledged fiasco, and the other what looks increasingly like a fiasco-in-progress — have more in common than you might think.

Both have taken what could be — and should be — a sound policy and mucked up badly. The problem in both cases isn’t just ill-conceived implementation, it’s political pigheadedness of first former premier Gordon Campbell and now Premier Christy Clark, in responding — or, more precisely, in not responding — to legitimate concerns.

The concept of the new waste-management program is simple and sound: People who produce garbage should pay the cost of recycling it.

This means, in the words of Multi-Material B.C., the not-for-profit established to do the provincial government’s dirty work on this, that “businesses that supply packaging and printed paper to B.C. residents will be responsible for collecting and managing these materials so they can be recycled.”

What that really means is that these aforementioned B.C. residents who are supplied with packaging and printed paper products will ultimately pay more, because businesses that don’t pass on their costs don’t survive.

There is nothing inherently wrong with this. Residents once paid, through our taxes, for municipalities to handle this stuff. Now, a portion of what we pay for products will support a business-funded, non-profit agency to do the same.

But there is a great deal wrong with the way this is playing out.

For starters, although the government and MMBC maintain this is not a tax, it might as well be. It is a government-mandated cost imposed by government to cover a government-mandated service, and its impact is identical to a tax.

When it comes to checks and balances, however, the similarities end. MMBC is accountable to neither the public nor the majority of businesses that will pay their tab, and there is no third-party oversight — such as the auditor-general who looks into tax-funded programs — to ensure value for money.

And there is no reason to expect this move to replace a tax-funded activity — municipal recycling — with a near-tax-funded activity — business recycling — is anything like the tax shift we saw when the carbon tax was implemented and income tax was correspondingly reduced. This is a new and additional expense — municipalities aren’t expected to lower their tax rates to reflect their reduced responsibilities.

So the province has created a new near-tax plus a new monopoly and, despite vague assurances they will keep an eye on things for us, it has given the monopolists pretty much a free hand. Hands up if you think this is likely to end well.

It certainly isn’t starting well.

A host of businesses, my industry included, has been crying foul for some time, maintaining this policy imposes too great a burden too soon, and with too much coercion and too little consultation.

You may take some of what business says about this with a grain of salt; it never welcomes a new tax. But dozens of firms have presented compelling cases that they are being pushed to, or even over, the wall. Coherent and credible arguments against the policy have been articulated by representatives such as like Mike Klassen of the Canadian Federation of Independent Business and Kelvin McCulloch, the CEO of Vancouver Island-based Buckerfields home and garden stores, who is trying to rally support to sue the government. The opposition is strong enough, consistent enough and credible enough that Clark and her colleagues should, at the very least, slow down and listen.

Making matters worse is the inexplicable decision to put MMBC in the hands of a board comprised of senior executives from Toronto-based Unilever Canada and from Toronto-based Loblaws, plus the managing director, Allen Langdon, who comes to the job from the Toronto-based Retail Council of Canada. So not only do the B.C. businesses that will feel the greatest impact have no representation on the board, they have precious little affinity with those who do.

In short, thanks to government’s ham-handling, this grand new recycling scheme has at least one too many things in common with old-fashioned garbage: It stinks.

For the full article, click here.

dcayo@vancouversun.com

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Looking back at the 2014 Ma Murray Awards

Published on May 27, 2014, by in Uncategorized.

It’s been one month since the 2014 BCYCNA Ma Murray Awards Gala. All of us here in the BCYCNA office are quietly thinking that this year’s Gala may just have been the best yet. Were you there? What did you think? With a few new elements, including a best selfie competition, hashtags, and some fun new prizes from Coast Capital Savings, along with the return of some favourite elements like the after-party photo booth, 80s cover band The Tighty Whiteys, and, let’s see… lots of wine, it was a night to remember indeed (or more accurately for some, a night that won’t be remembered!)

Whatever the case, it was fun and we were proud of all BCYCNA members as always. Mark your calendars for next year’s Gala, which will be on Saturday, April 18, 2015.

In the meantime, read all the highlights, see some photos, and check out the winners HERE!

See you next year!

dinner-overhead-sml

 

 

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And the winners are….

Published on April 27, 2014, by in Uncategorized.

We are writing this in advance of this weekend’s Ma Murray Awards so that we can schedule it to go out Sunday morning. You see, we don’t want to make you wait for us to get back into the office on Monday before you get to find out who the winners were.

We’re sure the event was a huge success – it always is.

We’re sure there were lots of laughs, lots of dancing, lots of photos, and lots of old friends reconnecting. There always is.

We’ll give you a full rundown next week.

But for now… in case you couldn’t make it in person, here are the winners of the 2014 BCYCNA Ma Murray Awards presented by Coast Capital Savings!

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Getting it Right – What we can Learn from Six Small Newspapers in Nebraska

Published on April 10, 2014, by in Uncategorized.

Screen shot 2014-02-19 at 12.54.31 PM

So many topics, so little space. This morning, I created a poll on my Facebook wall, which includes thousands of newspaper friends, and asked for help in deciding among three potential topics for this column.

The poll looked like this:

 

I need your thoughts. Help me pick a topic for my column today. Select one of the following?

- A few new tools out there to help newspaper folks get their jobs done.
- The fallout from my previous Digital First column and their announcement to close down their Thunderdome division.
- What I learned from working with six small papers in Nebraska this month about running successful papers.

Within minutes, I received 40 or so responses. I was a little surprised at the results. Almost 60 percent selected “What I learned from working with six small papers in Nebraska.”


Approximately 22 percent chose “A few new tools,” while 19 percent selected a column concerning the Digital First fallout. I wasn’t surprised that the column on successful small newspapers was selected, but I didn’t expect a blowout. Making the results even more surprising, I could tell who voted for what and it was clear that people at large dailies are just as interested in what the papers in Nebraska are doing to be successful as are people in small community papers.

 

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So let me tell you a little about Nebraska. Rob Dump and his wife, Peggy, own six small papers in rural northeast Nebraska. The largest is Cedar County News in Hartington. According to US Census Bureau numbers, Hartington has dropped in population from 1,662 in 1990 to approximately 1,500 today.
The circulation of Cedar County News is 2,000. The circulation of the five smaller papers averages 900 each, with the smallest, The Coleridge Blade, reporting a circulation of 312. Total circulation for all six papers is 6,500. Scenes for the movie “Nebraska” were filmed at the Osmond Republican.
Rob, along with Peggy, attended the Institute of Newspaper Technology years ago and has been contacting me ever since about my coming to work with their papers. The obvious problem was the cost associated with flying a consultant across the country to spend a few days in Hartington.

 

Screen shot 2014-04-09 at 2.16.38 PM

 

I learned years ago, when Jean Matua (another Institute alum) had both Ken Blum and me at her newspaper, a 1,300-circulation weekly in a Minnesota town of 700, in the same week to work with her and her staff of one, that such problems are opportunities for people like Rob and Jean. So I wasn’t surprised when Rob called me a few months back to let me know he had received a government grant to bring me to Nebraska.
After arriving in Sioux Falls and making the 90-minute drive to Hartington on Wednesday, I spent Thursday training Rob’s incredibly impressive staff. Most seemed to be graduates of journalism schools in or near Nebraska. His daughter, Kalee, shared time between school at The University of Nebraska, in Lincoln, and working with the paper in Hartington. Most of the staff had worked at the papers for extensive periods and seemed to thoroughly enjoy their work.
The staffs of all six papers gathered on the town’s primary street, in a former store that has since been converted to a home for the newspaper press, with a conference area in the front.
We spent most of the day improving the photo editing process for the papers and training the staff in advanced skills using Adobe InDesign. We worked on improving their method of creating ads for their websites and making the printing process go more smoothly.
On day two, I worked individually with several of the staff members. Peggy and I created a new system for streamlining her classifieds, using nested styles in InDesign. Rob and I began the work to create a photo archiving system for the papers. I worked with other staff members to solve PDF problems, get all the fonts to work together in all six papers and streamline the entire process.
At the end of day two, Rob and I sat in his office and discussed the time we’d spent together. He was amazed at how much we’d gotten done. “I never imagined we could do so much in just two days,” he told me a few times. Then it was my turn to ask questions. In our conversation I learned that all of his papers were written and designed in the communities they served.
All six papers have editors who lives in, or near, the towns they serve. And get this: All are profitable.
I asked Rob how he could afford to have a paper with a circulation of 312. “Well, people ask me that question a lot,” he said, “and I look at it this way. We’re able to pay for our staff and to make a little profit.” He continued, “And it’s good for the community to have its own newspaper.”
Rob pretty much summed up what I say are the three qualities that exist in most successful newspapers:
- Focus on local content, produced locally
- Support and training for staff
- A quality sales staff that understands the role and benefits of newspaper advertising
Maybe next month, we can discuss those new tools.

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Winners announced for the 2014 Canadian Community Newspaper Awards

Published on March 31, 2014, by in Uncategorized.

Screen shot 2014-03-31 at 11.54.26 AM

The Ma Murray awards are just around the corner, but in the meantime, the results for the Canadian Community Newspaper Awards have just been announced! For those who don’t know, this national competition hands out awards in more than 30 categories focusing on editorial, photography, multimedia, and overall excellence. In 2014, there were over 2,688 entries from 273 publications across Canada.

As usual, BC and Yukon newspapers did outstandingly well, and the BCYCNA is so proud of the quality of work coming from our members.

This year’s first place winners will be recognized at an awards presentation on Thursday, May 29 during the INK & BEYOND conference happening in Charlottetown, PEI.

For a full list of winners, click here.

If you have any questions about the awards program, please contact Taylor Korman here.

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2014 Ma Murray Awards are coming soon! Have you registered yet?

Published on March 18, 2014, by in Uncategorized.

2014-Ma-logoHave you registered yet?

The Ma Murray Awards are just over a month away! But you knew that already, of course! On Saturday, April 26, 2014, the BCYCNA will hand out awards in 45 categories at the Ma Murray Community Newspaper Awards Gala presented by Coast Capital Savings.

This is an evening of recognition, camaraderie, and tons of fun! Your MCs and entertainment for the evening will be the hilarious pairing of comedian Erica Sigurdson and Citytv’s Kyle Donaldson. 80s cover band The Tighty Whiteys will once again rule the after-party and have you on your feet! …And the after-after-party in the Glacier Lounge will satisfy the night owls who want to keep on celebrating.

We’ve seen a steady stream of registrations coming into the BCYCNA office, but don’t leave it till the last minute – the deadline to register is Friday, March 28. Click here for the direct link to the online registration form.

Remember – if you plan on attending, you MUST register in advance. We will not assume finalists are attending, so please please help us to order the right number of meals by filling in the registration form!

Finalists can attend for free, but guests or non-finalists will need to purchase a $150 ticket.

Please also be sure to book your own hotel room if you intend to spend the night at the River Rock. The BCYCNA office will NOT book your room for you. Finalists from OUTSIDE THE GVRD will get their room and tax covered by the BCYCNA (but you will still need to provide a credit card number. Don’t make the River Rock reservations staff feel bad for not understanding that we’re going to absorb your room cost!) For everyone else, please make sure you arrange for a designated driver, use our taxi vouchers to get home safely, or just take advantage of our low $129 rate and stay anyway! Get all the hotel details here.

The deadline to book your room is Friday, March 28 (same as the registration deadline. See? We made it easy for you.) After that, the River Rock will release our discounted block of rooms to the general public, and then they get scooped up quickly.

We promise you don’t want to miss this event. Thanks to our generous sponsors and the amazing people in the community newspaper industry, it’s always a fantastic night.

If you have any questions, please feel free to contact Kerry Slater at Kerry@bccommunitynews.com or 604-248-4207. 

Did I mention the deadline? FRIDAY, MARCH 28!! See you there!

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