New community newspaper service approved

The Board of the Audit Bureau of Circulations (ABC) has just given its initial nod to launch a new ABC Community Newspaper Audit service, one that it says will lower publisher costs and simplify the audit process. Final approval, expected in November, would see the service made available to the country’s under-25,000 paid circ newspapers as of Jan. 1 next year.

At its meeting last week, the ABC Board also agreed to freeze audit fees for 2010, the third year in a row fees have been held in place. Following a cost-containment program for most of its newspapers and magazines, announced last year the ABC also introduced Audit Fast Track, a new digital audit initiative said to make ABC audit process less intrusive and more efficient.

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